Marketing Dive - Latest News

DoubleVerify, IAS develop attention measurement solutions for Snap

Aaron Baar — Wed, 02 Jul 2025 11:36:10 -0400

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Puma brings popular shoes to Fortnite as sportswear marketing evolves

Peter Adams — Wed, 02 Jul 2025 10:37:00 -0400

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.

Sephora doles out Lyft credits to transport shoppers to its stores

Jessica Deyo — Wed, 02 Jul 2025 09:59:00 -0400

“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.

Powerade powers up user-generated content challenge on TikTok

Sara Karlovitch — Wed, 02 Jul 2025 09:45:00 -0400

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Will AI ‘completely rewire’ loyalty programs?

Michael Brady — Wed, 02 Jul 2025 07:00:00 -0400

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

Peter Adams — Tue, 01 Jul 2025 10:22:00 -0400

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

Aaron Baar — Mon, 30 Jun 2025 12:10:00 -0400

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.

JCPenney does wedding season on a budget amid turnaround

Sara Karlovitch — Mon, 30 Jun 2025 10:35:00 -0400

The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

IAB standardizes gaming campaign measurement with new framework

Jessica Deyo — Mon, 30 Jun 2025 10:19:00 -0400

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

Seventh Generation hires CMO who helped build Kinder brand in US

Peter Adams — Mon, 30 Jun 2025 10:11:52 -0400

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at Kinder Snacking.